Premium leisure appeal Leverage CIC's high-end hospitality and resort-style amenities (marina, golf, tennis, dining, event spaces) to cross-sell exclusive memberships, private event packages, and premium club experiences to affluent families in the Great Lakes region.

Family and event growth Target CIC's multi-generational member base and strong private events footprint by offering scalable event services, corporate retreats, and wedding packages, expanding recurring revenue through private rooms, catering, and seasonal programming.

Marina and leisure synergy Promote bundled experiences combining boating, marina services, fitness, and waterside dining to attract seasonal visitors and potential members, leveraging CIC’s 320-slip marina as a unique value proposition.

Digital presence upgrade Leverage ongoing tech stack (Squarespace, WordPress) to deploy targeted digital campaigns, online membership drives, and virtual tours of facilities to capture leads from nearby metro areas within a few hours’ drive.

Financial health signals With substantial revenue and a mid-sized employment base, pursue partnerships for premium hospitality and recreation products, such as branded merchandise, exclusive experiences, and revenue-sharing sponsorships with regional luxury brands.