Expansion into new markets Cayuse recently signed City University of New York and partnered with the University of Wyoming, indicating a focus on expanding into the education sector. Leveraging their electronic research administration system and modernized research approach presents a sales opportunity to target more academic institutions looking to streamline research processes.

Innovative product launch With the launch of Cayuse Inventions to manage technology transfer processes, Cayuse has introduced a unique solution in the market. This presents a sales opportunity to reach out to organizations involved in research and development, technology transfer offices, and innovation hubs looking to enhance their technology commercialization processes.

Strategic acquisitions for growth Through the acquisition of Haplo Services Ltd., Cayuse has expanded its research information management solutions market in the UK, Australia, and New Zealand. This strategic move opens a sales opportunity to target research institutions, universities, and organizations in these regions seeking advanced research administration and management tools.

Industry recognition and awards Winning the COVID-19 Research Resilience Award highlights Cayuse's commitment to supporting research initiatives during challenging times. This accolade can be leveraged as a selling point to resonate with organizations and institutions aiming to enhance their research resilience strategies and streamline research workflows.

Key personnel appointment The hiring of John Starr as the chief financial officer strengthens Cayuse's leadership team. This move signifies a focus on financial management and growth strategies. Utilizing the credibility brought by key personnel appointments can aid in sales conversations with organizations looking for financially stable technology partners.