Strong Local Presence CBS Local leverages its network of 14 owned and operated CBS TV stations across major markets, providing targeted local news and advertising opportunities that can be attractive to regional brands seeking localized engagement.
Digital Innovation With a modern tech stack including Comscore, MySQL, D3.js, and New Relic, CBS Local demonstrates a focus on data-driven digital media delivery, offering potential partnerships in advertising analytics and customized content solutions.
Strategic Content Expansion Recent hires of experienced journalists and partnerships, such as with iHeart Radio, highlight CBS Local’s commitment to expanding its content and audience reach, creating opportunities for branded content and sponsorship collaborations.
Revenue Growth Potential Although current revenue is modest between $1M and $10M, CBS Local’s launch of over 130 HD side channels indicates a focus on expanding distribution channels, opening avenues for sales of new digital advertising packages.
Market Positioning As a regional media entity with a strong local news focus, CBS Local is well-positioned to partner with local businesses, educational institutions, and community organizations seeking targeted advertising and sponsorship opportunities within specific markets.