Member-owned advantage Position CBUS Super as a user-focused, member-owned fund with a strong emphasis on returning profits to members. This creates an opening to discuss tailored customer experiences, advisory services, and insurance solutions that prioritize member outcomes over profits for shareholders.

Growth and scale With 110 billion in assets and nearly a million members, CBUS represents a sizeable counterpart seeking scalable technology and process improvements. Opportunities exist for enterprise-grade tech platforms, data analytics, cybersecurity, and compliant digital channels to support growth and member engagement.

Leadership changes Recent appointments and exits in key leadership roles (chief member officer, chief technology officer, chief financial officer) indicate a period of transformation. This is an ideal time to offer strategic advisory, IT modernization, regulatory compliance services, and change-management support to ensure smooth transitions.

Technology modernization CBUS uses modern tools like Okta, Vue.js, and Google Analytics, suggesting ongoing digital transformation. Sales opportunities include identity and access management, frontend modernization, analytics maturation, and integration services for better member experience and operational efficiency.

ESG and governance focus Industry attention on ESG integration and portfolio governance is evident, with personnel movements related to ESG roles. Propose ESG data solutions, portfolio risk analytics, and governance reporting offerings to strengthen responsible investing capabilities and regulatory alignment.