Market leadership DMI is a long-standing leader in automotive data with extensive OEM, dealer, and supplier partnerships across North America, processing data for 23,000 dealerships and 140,000 connections daily, indicating strong data volumes and a broad customer base ripe for upsell of data products, portals, and analytics services.

Integrated platform As part of CDK Global with IntegraLink, DMI sits within a large ecosystem offering web portals, vehicle service history, CRM, and parts locating capabilities, suggesting opportunities to cross-sell complementary modules, integrations, and unified experiences for dealers.

Tech adoption DMI relies on modern cloud and marketing tech such as Microsoft 365 and Salesforce Marketing Cloud Account Engagement, signaling openness to additional cloud-based tools, CRM enhancements, and data-driven marketing initiatives for client engagement and retention.

Strategic connections Strong partnerships with OEMs, dealers, and suppliers indicate potential sales paths through existing networks for expanding data services, portal features, and custom reporting, as well as collaboration on new data products leveraging broad data access.

Growth potential With revenue in the mid single digits and a sizable but specialized customer base, there is room to scale through premium data services, advanced analytics, and expanded data connections while leveraging CDK Global’s overall scale and resources.