Boutique Research Target small to mid-size consumer product brands seeking high-touch, customizable sensory and consumer research services in the NY Metro corridor. Position CEC Research as a premium partner with flexible facilities and end-to-end project execution.

Specialized Capabilities Leverage their specialty in flavors and fragrances and their fully equipped test kitchen, laundry and personal care stations, and a hair salon to offer end-to-end product testing across food, beverage, personal care, and grooming categories to attract CPG clients with cross-category needs.

Tech Enabled Highlight the technology-rich facility and digital amenities (a/v labs, privacy dividers, laptops, wifi) to sell modern, efficient studies with remote or hybrid participation options, appealing to clients seeking robust data capture and participant comfort.

Regional Advantage Emphasize Central New Jersey location near NY Metro for convenient access for both clients and respondents, enabling faster timelines, on-site logistics efficiency, and potential cost savings for studies requiring in-person tasting and evaluation.

Financial Entry With a revenue range of one to ten million, pursue mid-market CPG opportunities and exploratory pricing conversations, offering scalable study designs and phased engagements to grow share with clients as their programs expand.