Established Market Presence CEM Sales & Service has been operating in the Rocky Mountain region since 1984, demonstrating extensive experience and a strong local reputation in servicing commercial pools, which can be leveraged to expand customer base and trust.

Diverse Service Offerings With departments in sales, service, and construction, CEM provides comprehensive solutions for pool management, creating multiple touchpoints for cross-selling and upselling of maintenance, renovation, and new construction projects.

Growth Potential Operating with a revenue range of 1 to 10 million dollars and a relatively small team, CEM offers opportunities to scale services and increase market penetration through targeted sales strategies and expanding service contracts.

Technology Usage Utilizing modern tech such as Google Analytics and ColdFusion, CEM is positioned to enhance its digital marketing efforts and customer engagement, which can be harnessed for lead generation and improved client outreach.

Market Expansion Opportunities Given the niche focus on commercial pools within a regional context, there are opportunities to expand into adjacent markets such as municipal, hotel, or wellness facilities, appealing to customers seeking reliable swimming pool services.