Central Florida Hotel & Lodging Association (CFHLA)

HospitalityFlorida, United States11-50 Employees

The Central Florida Hotel & Lodging Association (CFHLA) is a regional trade association for the hospitality industry, based in Orlando, Florida. It positions itself as the largest regional hospitality association in the United States, with a membership that includes full- and select-service hotels, timeshare resorts, management companies, vacation rental managers, supplier businesses, and hospitality students across Orange, Osceola, and Seminole counties. Collectively, its members account for a substantial share of the tri-county area’s room inventory, and CFHLA engages in workforce development and philanthropic initiatives in Central Florida.

The organization’s mission is to represent the Central Florida hospitality industry through advocacy, collaboration, education, recognition, and service. In 2025, CFHLA appointed a Government Affairs Manager to bolster its policy and regulatory engagement with stakeholders.

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