Insights

Industry Scale FRLA is Florida’s premier non-profit hospitality trade association with a membership exceeding 10,000 and a notable regional footprint, indicating substantial cross-sell potential for hospitality technology, training solutions, and regulatory compliance services aimed at mid to large operators.

Regulatory & Training Focus FRLA offers regulatory compliance and food safety training (SafeStaff and RCS Training) and runs an educational foundation, presenting opportunities to upsell training content, certification programs, and workforce development partnerships to member businesses.

Education Partnerships Active involvement in ProStart, Excellence in Education, and Building Brighter Futures programs signals readiness for sponsorships, co-branded programs, and educator-to-industry initiatives that can be monetized through curriculum licensing, events, and scholarships.

Leadership & Events Frequent high-profile events (ROSE Awards, Hospitality Stars Gala) and regional director initiatives imply opportunities to provide event technology, sponsorship amenities, media partnerships, and tailored marketing packages to amplify member engagement.

Digital & Brand Presence FRLA maintains a robust online and tech stack (Shopify, Cloudflare, Google Tag Manager) coupled with a sizable audience; this suggests potential for e-commerce enhancements, digital marketing services, analytics, and targeted member outreach campaigns.

Similar companies to Florida Restaurant & Lodging Association (FRLA)

Florida Restaurant & Lodging Association (FRLA) Tech Stack

Florida Restaurant & Lodging Association (FRLA) uses 8 technology products and services including Snowplow, WordPress, Shopify, and more. Explore Florida Restaurant & Lodging Association (FRLA)'s tech stack below.

Media & News

Florida Restaurant & Lodging Association (FRLA)'s Email Address Formats

Florida Restaurant & Lodging Association (FRLA) uses at least 4 email formats:
Florida Restaurant & Lodging Association (FRLA) Email FormatsExamplePercentage
FLast@frla.orgJDoe@frla.org
82%
First@frla.orgJohn@frla.org
9%
Last@frla.orgDoe@frla.org
8%
F.Last@frla.orgJ.Doe@frla.org
1%

Frequently Asked Questions

What is Florida Restaurant & Lodging Association (FRLA)'s phone number?

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You can contact Florida Restaurant & Lodging Association (FRLA)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Florida Restaurant & Lodging Association (FRLA)'s official website and social media links?

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Florida Restaurant & Lodging Association (FRLA)'s official website is frla.org and has social profiles on LinkedIn.

How much revenue does Florida Restaurant & Lodging Association (FRLA) generate?

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As of August 2026, Florida Restaurant & Lodging Association (FRLA)'s annual revenue is estimated to be $50M - $100M.

What is Florida Restaurant & Lodging Association (FRLA)'s SIC code and NAICS code?

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Florida Restaurant & Lodging Association (FRLA)'s SIC code is 8611 - Business Associations and NAICS code is 7211 - Traveler Accommodation.

How many employees does Florida Restaurant & Lodging Association (FRLA) have currently?

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As of August 2026, Florida Restaurant & Lodging Association (FRLA) has approximately 544 employees across 2 continents, including North America and Africa. Key team members include Chief Executive Officer: E. Z., Senior Vice President: G. L. and Director Of Communications: A. C. Explore Florida Restaurant & Lodging Association (FRLA)'s employee directory with LeadIQ.

What industry does Florida Restaurant & Lodging Association (FRLA) belong to?

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Florida Restaurant & Lodging Association (FRLA) operates in the Hospitality industry.

What technology does Florida Restaurant & Lodging Association (FRLA) use?

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Florida Restaurant & Lodging Association (FRLA)'s tech stack includes Snowplow, WordPress, Shopify, WooCommerce, Font Awesome, JSON-LD, Underscore.js and Office 365.

What is Florida Restaurant & Lodging Association (FRLA)'s email format?

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Florida Restaurant & Lodging Association (FRLA)'s email format typically follows the pattern of FLast@frla.org. Find more Florida Restaurant & Lodging Association (FRLA) email formats with LeadIQ.

When was Florida Restaurant & Lodging Association (FRLA) founded?

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Florida Restaurant & Lodging Association (FRLA) was founded in 1946.
Florida Restaurant & Lodging Association (FRLA) logo

Florida Restaurant & Lodging Association (FRLA)

HospitalityFlorida, United States501-1000 Employees

The Florida Restaurant & Lodging Association (FRLA) is a non-profit trade association serving Florida’s hospitality sector, with a focus on protecting, educating, and promoting the state’s hospitality industry. It supports a membership that includes independent hoteliers and restaurateurs, national franchises, theme parks, and suppliers, aiming to safeguard member interests through legislative advocacy and regulatory guidance. The organization provides training in compliance and food safety through SafeStaff and its subsidiary RCS Training, and it operates an Educational Foundation that develops industry-focused career programs for high school students across the state. Based in Tallahassee, FRLA emphasizes a broad ecosystem within hospitality, spanning policy work, workforce development, and professional training to bolster a sector valued at trillions in broader economic impact and employing a large workforce.

FRLA positions itself within Florida’s hospitality landscape as a leading industry association with a statewide reach and a long history, tracing its origins to 1946 and its evolution through a 2006 merger. It serves a diverse membership of both independent operators and larger hospitality entities, aligning with efforts to advance industry standards and education. Recent activity includes regional leadership appointments and engagement in education-focused events, underscoring ongoing initiatives to strengthen the pipeline of hospitality professionals and enhance industry knowledge across Florida.

Section iconCompany Overview

Phone number
Website
frla.org
SIC Code
8611 - Business Associations
NAICS Code
7211 - Traveler Accommodation
Founded
1946
Employees
501-1000

Section iconFunding & Financials

  • $50M - $100M

    Florida Restaurant & Lodging Association (FRLA)'s revenue is estimated to be in the range of $50M - $100M

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