Strategic JV Opportunity Potential sales angle with RNDC joint venture in Oklahoma: position Central Liquor as a preferred supplier partner for a broader distribution footprint, leveraging RNDC relationship to expand to more stores and clubs in state and adjacent markets.

Scale and Reach With a 238,000-square-foot facility and roughly 200 employees serving about 500 liquor stores and 1,100 clubs across Oklahoma, target growth by offering premium and exclusive wine and spirit lines to expanding accounts, emphasizing reliability and breadth of inventory.

Technology Enablement Highlight the company’s modern tech stack (Microsoft 365, Google Cloud, OpenResty) to pitch efficiency improvements, data-driven account management, and streamlined ordering and fulfillment for wholesale partners.

Mid-Market Focus Revenue in the mid-range and a family-led multi-generational operation present a stable, customer-centric sales narrative. Target mid-market retailers and clubs seeking dependable local partners with growth potential and responsive service.

Growth Readiness Recent expansion signals and a history of scaling from a 13,000-square-foot to a large regional facility indicate appetite for new supplier programs, promotions, and co-branded campaigns to drive volume and rationalize assortment for Oklahoma accounts.