Recent Hires Central Turf & Irrigation Supply has recently made key executive hires like Tim Minnema as COO and Andrew McCormick as turf category chemical director. These new leadership additions could present opportunities to showcase enhanced products or services to support their fresh strategies.

New Locations The company's expansion to new locations such as Connecticut and Florida indicates a growing market presence. Sales teams can leverage these openings to establish relationships with prospective clients in these regions, offering customized solutions to address their specific landscaping needs.

Strategic Partnerships Partnering with industry giants like Corteva Agriscience and Seasonal Source showcases Central Turf & Irrigation Supply's commitment to innovation and quality. Sales development representatives can highlight these collaborations to build credibility and attract customers looking for cutting-edge solutions.

Product Diversification With a wide range of offerings, including irrigation, lighting, and hardscape products, Central Turf & Irrigation Supply provides a one-stop-shop for landscape professionals. Sales professionals can capitalize on this diverse portfolio by cross-selling complementary products and services, offering bundled packages to maximize customer value.

Competitive Landscape Understanding the competitive positioning against companies like The Macomb Group and SiteOne Landscape Supply can help sales teams differentiate Central Turf & Irrigation Supply's unique value proposition. By emphasizing superior customer service, product quality, or pricing strategies, sales reps can attract clients seeking alternatives in the market.