Established regional brand Family-owned, second generation distributor based in Santa Maria with a well-known year-round Central West brand, presenting a stable regional partner for retailers seeking consistent fruit supply.

Mid-market revenue Annual revenue estimated at 50–100 million, indicating a solid mid-market supplier capable of supporting large grocery chains and regionally focused retailers with reliable bulk produce orders.

Fresh fruit specialty Focused portfolio of strawberries, blueberries, raspberries and blackberries positions as a go-to supplier for berry-heavy categories, offering cross-sell opportunities to retailers expanding fruit assortments.

Digital readiness Technology stack highlights web presence and modern hosting, suggesting opportunities for digital ordering adoption, online catalogs, and enhanced retailer onboarding experiences.

Growth potential Mid-size operation with extensive seasonality and year-round branding implies potential for channel expansion, private-label partnerships, and regional distribution agreements with major grocers.