Niche Product Offering Central West Produce specializes in fresh, high-quality berries such as strawberries, blueberries, raspberries, and blackberries, providing consistent year-round supply which appeals to retailers seeking reliable, perishable produce.

Family-Owned Advantage As a second-generation, family-operated company, Central West emphasizes quality and trust, making it an attractive partner for retailers aiming to enhance their produce section with reputable regional brands.

Marketing Reach The well-known 'Central West' brand can be leveraged in marketing strategies, offering sales opportunities through brand recognition in local retail markets that value established, trusted produce brands.

Growth Potential With revenues under 10 million dollars and a lean team, there is significant room for market expansion, new retail partnerships, and increased distribution to grow revenue and market share.

Technology Adoption Utilizing modern digital and cloud technologies indicates operational efficiency; sales strategies can emphasize their tech-savvy approach and reliable supply chain to attract larger retail chains.