Geographic Expansion Opportunities Ceres Pharma already has a strong presence in Benelux, Italy, and CEE. Expanding into markets where similar companies like Teva Pharmaceuticals and Novo Nordisk operate, such as the US and Asia, could lead to substantial sales growth.
OTC and Prescription Drug Portfolio With a wide range of OTC products and prescription drugs focusing on women's & family health, Ceres Pharma can explore bundling strategies or targeted campaigns to increase sales to existing and new customer segments.
Digital Technology Integration Utilizing tech tools like Google Tag Manager for tracking, jQuery CDN for enhanced user experience, and Laravel for efficient operations can streamline customer interactions and online sales processes, improving overall revenue generation.
Competitive Market Positioning Positioning Ceres Pharma's offerings against competitors like Sanofi and Pfizer by emphasizing quality, accessibility, and unique selling points can attract customers seeking pharmaceutical products that align with their values and health needs.
Strategic Partnerships for Growth Exploring partnerships with healthcare providers, pharmacies, or e-commerce platforms for distribution and promotion can open up new sales channels and create opportunities for reaching a wider audience interested in Ceres Pharma's product range.