Strong Customer Engagement Certified Oil's SmartPay Rewards program, launched nine years ago, indicates a focus on customer loyalty and retention, creating opportunities to cross-sell digital payment solutions and customer engagement platforms.

Recent Asset Sale The company's sale of assets and dealer supply contracts to GPM Empire in 2019 suggests a strategic shift or expansion, highlighting potential openings for technology or fuel management solutions as the company reorients its operations.

Modest Revenue Range With annual revenues between one and ten million dollars, Certified Oil presents a targeted profile for cost-effective, small-to-mid-sized business solutions in digital marketing, supply chain, or payment infrastructure.

Technology Adoption Utilizing a tech stack that includes Microsoft Azure, Angular, and Facebook indicates openness to cloud services and digital integrations, opening avenues for SaaS offerings, data analytics, and customer engagement tools.

Market Focus Operating within the fuel and convenience store sector, and connected to larger industry players, Certified Oil represents an entry point for innovative point-of-sale, loyalty, and supply chain management solutions tailored to this vertical.