Acquisition Power 7-Eleven's acquisition of Speedway LLC in 2021 expanded its reach to over 13,000 stores, creating potential sales opportunities for B2B partnerships between Speedway and 7-Eleven's existing network and suppliers.
Strategic Partnerships Speedway LLC's collaborations with companies like Finishline Graphics, TheShoeSurgeon, and the Lexington Police Department showcase its interest in forming strategic partnerships, indicating avenues for co-branding initiatives and joint marketing campaigns that can drive sales.
Brand Visibility Partnerships with renowned entities like Children's Miracle Network Hospitals enhance Speedway's brand visibility and reputation, offering opportunities for cause marketing campaigns, specially branded products, or loyalty programs that can attract socially-conscious consumers and boost sales.
Tech Integration Speedway's tech stack including Webpack, Oracle, and Spring Boot showcases a commitment to technological advancement. Leveraging this tech infrastructure can lead to opportunities for introducing innovative customer-focused solutions, online promotions, and personalized offerings to drive sales growth.
Community Engagement Engagement initiatives like the Co-Pilot Program with I-70 Speedway and partnerships with college athletes demonstrate Speedway's community focus. Leveraging these community ties for local promotional events, sponsorships, or in-store activations can boost customer loyalty and drive sales in specific regions.