Growth through acquisitions Certified Waste Solutions has a track record of expanding via acquisitions, including Waste Control and FRG Waste Resources, indicating cross-sell opportunities to integrate services across newly acquired companies and consolidate waste management and recycling programs.

Sustainability value With a mission to recycle more and waste less, the company positions itself as a sustainability partner rather than a vendor, creating openings to upsell comprehensive recycling programs, lifecycle product destruction, and waste reduction consulting to like-minded organizations.

Mid-market focus Current revenue range ($10M-$25M) and 11-50 employees suggest target prospects in small to midsize enterprises seeking scalable, nationwide sustainable waste solutions and managed services.

Tech-enabled sales Adoption of platforms like HubSpot, Salesforce, SAP, iCIMS, and Piwik PRO indicates a data-driven sales and customer management approach, enabling longer-term upsell and cross-sell of additional services to existing customers and during onboarding of new acquisitions.

Strategic partnerships Being part of Broadview Group Holdings and EXI Investment Partners signals potential for collaboration on financing options, capital-backed expansion, and accelerated rollouts of integrated sustainability programs for enterprise clients.