Finance scale Target Certus Technologies as a small to mid-sized IT services provider with annual revenue in the $1M-$10M range, offering cloud and managed IT services. Focus on upsell opportunities around comprehensive cloud adoption, managed security, and IT strategy consulting to move them toward higher-margin managed offerings.

Business-aligned IT Position as a partner who aligns IT with business operations, not just technology. Pitch services that capture their emphasis on understanding customer, vendor, and process workflows to deliver tailored IT roadmaps, enabling customers to run critical apps from anywhere and improve productivity.

Growth potential Explore expansion opportunities through scalable cloud solutions, remote work enablement, and productivity-boosting tools. Propose phased cloud migrations, disaster recovery, and performance monitoring to reduce downtime and demonstrate measurable ROI to a client base likely seeking efficiency gains.

Digital footprint Leverage their existing tech stack and online presence to propose website and application modernization, performance optimization, and analytics-driven decision support. Offer enhancements in CMS, caching, and front-end performance to improve user experience and data-driven decision making.

Strategic partnerships Highlight opportunities for ongoing managed services, security posture assessments, and IT strategy consulting as recurring revenue streams. Propose a commercial model emphasizing outcomes, proactive monitoring, and business-driven IT planning to strengthen renewal and cross-sell potential.