Insights

Global Expansion Chain Reaction operates across over 70 countries with multilingual and multicurrency support, presenting a significant opportunity for international suppliers and brands seeking to expand their reach in the cycling, running, and swimming markets.

E-commerce Focus As a leading online retailer with a strong digital platform and recent Black Friday campaigns featuring substantial discounts, there is potential for partnerships with technology providers, digital marketing firms, and logistics services to optimize sales and customer engagement.

Market Challenges Recent closures of offices and flagship stores, combined with reported financial strains, suggest the company is navigating market pressures, creating opportunities for financial consulting, supply chain efficiencies, and strategic growth solutions.

Customer Engagement Active promotional events like early Black Friday deals and strategic partnerships indicate a focus on attracting and retaining cycling enthusiasts, offering avenues for brands in sports apparel, nutrition, and accessories to collaborate on targeted marketing campaigns.

Technological Integration The use of advanced web technologies and advertising platforms demonstrates the company's commitment to a robust online presence, which could benefit from innovative tech solutions such as data analytics, personalization tools, and augmented reality experiences to enhance customer shopping experience.

Similar companies to Chain Reaction

Chain Reaction Tech Stack

Chain Reaction uses 8 technology products and services including Microsoft Advertising, Open Graph, React, and more. Explore Chain Reaction's tech stack below.

  • Microsoft Advertising
    Advertising
  • Open Graph
    Content Management System
  • React
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Web Vitals
    Javascript Libraries
  • Prism
    Javascript Libraries
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Chain Reaction's Email Address Formats

Chain Reaction uses at least 1 format(s):
Chain Reaction Email FormatsExamplePercentage
First.Last@chainreactioncycles.comJohn.Doe@chainreactioncycles.com
91%
F.Last@chainreactioncycles.comJ.Doe@chainreactioncycles.com
5%
LastFir@chainreactioncycles.comDoeJoh@chainreactioncycles.com
3%
Last.First@chainreactioncycles.comDoe.John@chainreactioncycles.com
1%

Frequently Asked Questions

What is Chain Reaction's phone number?

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You can contact Chain Reaction's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chain Reaction's official website and social media links?

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Chain Reaction's official website is chainreactioncycles.com and has social profiles on LinkedIn.

How much revenue does Chain Reaction generate?

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As of December 2025, Chain Reaction's annual revenue is estimated to be $550K.

What is Chain Reaction's SIC code NAICS code?

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Chain Reaction's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Chain Reaction have currently?

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As of December 2025, Chain Reaction has approximately 501 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: N. A. G.Chief Financial Officer: N. J.Head Of Sales And Service Manager: Z. C.. Explore Chain Reaction's employee directory with LeadIQ.

What industry does Chain Reaction belong to?

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Chain Reaction operates in the Sporting Goods Manufacturing industry.

What technology does Chain Reaction use?

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Chain Reaction's tech stack includes Microsoft AdvertisingOpen GraphReactjQuery UIWeb VitalsPrismX-XSS-ProtectionX-Content-Type-Options.

What is Chain Reaction's email format?

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Chain Reaction's email format typically follows the pattern of First.Last@chainreactioncycles.com. Find more Chain Reaction email formats with LeadIQ.

When was Chain Reaction founded?

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Chain Reaction was founded in 1985.

Chain Reaction

Sporting Goods ManufacturingNorthern Ireland, United Kingdom501-1000 Employees

We are passionate about everything we do and driven by our winning teams, who value the unique strengths we each bring. We will encourage you to be who you want to be, to achieve your best and work together to achieve our company goals. 

From a small family run business that started in 1985, we’re there for every turn of the pedal, for every cyclist around the world! We started as a small bike shop in Ballynure, Northern Ireland and we went online in 2000 with the launch of Chainreactioncycles.com. In 2016, we merged with Wiggle and are now a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries, in 10 languages and 14 currencies.

We have offices based in Portsmouth, Belfast and Edinburgh, and our distribution centre is based in Wolverhampton. 

We are always looking for great talent to join our team, so whether you’re a beginner or an expert, a sports enthusiast, or an excel expert, a people manager or an analyst, we have a place for you! There’s a place for everyone in our winning team! 

You won’t just be joining the WiggleCR family, we’re part of something bigger. We are now proud members of the Signa Sports United family!

For your chance to join the winning team and be part of our success story contact our Talent Team at Jobs@Wigglecrc.com

Section iconCompany Overview

Phone number
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1985
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction's revenue is estimated to be in the range of $1M$10M

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