Insights

Regional Footprint Global online cycling retailer with significant presence in the UK and Europe, plus offices in multiple cities. Potential to upsell regional distribution services, localized marketing, and cross-border logistics solutions to support their international footprint.

Growth through Acquisition Merged with Wiggle and integrated into Signa Sports United, indicating a strategic expansion path and potential openness to technology, marketing, and operations partnerships that enhance online catalog management, pricing optimization, and customer experience.

Black Friday Cadence Consistent seasonal promotions including early Black Friday campaigns with large discounts. Opportunity to offer e-commerce tooling, promo automation, inventory forecasting, and demand planning services to maximize revenue during high-traffic periods.

Tech Stack Synergies Uses common e-commerce and analytics tools (Google Tag Manager, Piwik PRO, JSON-LD, Akamai, etc.). Potential to propose advanced analytics, tag management optimization, and performance monitoring solutions to improve ROAS and site reliability.

Operational Shifts Recent office closures and restructuring alongside continued online focus suggest a need for scalable logistics, supply chain visibility, and cost-efficient warehousing solutions to support a leaner, digitally driven business model.

Similar companies to Chain Reaction

Chain Reaction Tech Stack

Chain Reaction uses 8 technology products and services including Optimizely, jsDelivr, Handlebars, and more. Explore Chain Reaction's tech stack below.

Optimizely
A/B Testing
jsDelivr
Content Delivery Network
Handlebars
Javascript Frameworks
jQuery
Javascript Libraries
jQuery UI
Javascript Libraries
Prism
Javascript Libraries
GlobalSign
System Security Services
HTTP/3
Web & Portal Technology

Media & News

Chain Reaction's Email Address Formats

Chain Reaction uses at least 1 format(s):

Chain Reaction Email Formats	Example	Percentage
First.Last@chainreactioncycles.com	John.Doe@chainreactioncycles.com	91%
F.Last@chainreactioncycles.com	J.Doe@chainreactioncycles.com	5%
LastFir@chainreactioncycles.com	DoeJoh@chainreactioncycles.com	3%
Last.First@chainreactioncycles.com	Doe.John@chainreactioncycles.com	1%

Frequently Asked Questions

What is Chain Reaction's phone number?

You can contact Chain Reaction's main corporate office by phone at

+1-907-336-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chain Reaction's official website and social media links?

Chain Reaction's official website is chainreactioncycles.com and has social profiles on LinkedIn.

What is Chain Reaction's NAICS code?

Chain Reaction's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Chain Reaction have currently?

As of July 2026, Chain Reaction has approximately 117 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Financial Officer: N. J.Financial Controller: M. H.Director: A. B.. Explore Chain Reaction's employee directory with LeadIQ.

What industry does Chain Reaction belong to?

Chain Reaction operates in the Sporting Goods Manufacturing industry.

What technology does Chain Reaction use?

Chain Reaction's tech stack includes OptimizelyjsDelivrHandlebarsjQueryjQuery UIPrismGlobalSignHTTP/3.

What is Chain Reaction's email format?

Chain Reaction's email format typically follows the pattern of First.Last@chainreactioncycles.com. Find more Chain Reaction email formats with LeadIQ.

When was Chain Reaction founded?

Chain Reaction was founded in 1985.

Chain Reaction

Q: How many employees does Chain Reaction have currently?

Chain Reaction has approximately 117 employees.

Q: What technology does Chain Reaction use?

Chain Reaction's tech stack includes jQuery, Webpack, Office 365, TrustArc, Google Fonts API.

Q: What is Chain Reaction's NAICS code?

Chain Reaction's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingNorthern Ireland, United Kingdom51-200 Employees

Chain Reaction Cycles Ltd is a sporting goods retailer focused on online sales of equipment for cycling, running and swimming. The company began as a small family-run bike shop in Ballynure, Northern Ireland in 1985 and launched its online store in 2000. In 2016, it merged with Wiggle, and together they sell products to more than 70 countries in 10 languages and 14 currencies. It maintains offices in Portsmouth, Belfast and Edinburgh, and operates a distribution centre in Wolverhampton, with headquarters at 5 Trench Road, Newtownabbey, Northern Ireland. Chain Reaction Cycles Ltd employs between 51 and 200 people and maintains an online presence at chainreactioncycles.com.