Insights

Acquisition Signals Frasers Group acquired Chain Reaction Cycles in 2024 and the brand appears consolidated under larger retail interests, suggesting potential alignment opportunities with Signa Sports United portfolio and related wholesale or cross-brand marketing partnerships.

Post-closure Opportunity Recent office closures and Belfast flagship store shutdown in early 2024 indicate the business is consolidating footprint; opportunities may exist to offer omnichannel optimization, store-to-online integration, and logistics services to stabilize or reallocate operations.

Global Reach With presence in 70 countries across 10 languages and 14 currencies, there is a clear need for scalable localization, multi-currency ecommerce solutions, and international logistics support to sustain growth and reduce checkout friction.

Ecommerce Momentum A history of Black Friday promotions and strong online focus positions CRC/Wiggle as a performance-driven retailer; potential upsell for marketing tech (personalization, analytics, adtech) and conversion-rate optimization services.

Tech Stack Fit Current stack includes Optimizely, New Relic, Google Cloud services, and analytics tools; opportunities exist to propose advanced experimentation, performance monitoring, and privacy/compliance enhancements (OneTrust) to boost efficiency and compliance across markets.

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Chain Reaction Tech Stack

Chain Reaction uses 8 technology products and services including Optimizely, Criteo, Google AdSense, and more. Explore Chain Reaction's tech stack below.

Optimizely
A/B Testing
Criteo
Advertising
Google AdSense
Advertising
Hotjar
Analytics
Amazon Web Services
Cloud Hosting
WordPress
Content Management System
OneTrust
Cookie Compliance
New Relic
Real User Monitoring

Media & News

Chain Reaction's Email Address Formats

Chain Reaction uses at least 4 email formats:

Chain Reaction Email Formats	Example	Percentage
First.Last@chainreactioncycles.com	John.Doe@chainreactioncycles.com	91%
F.Last@chainreactioncycles.com	J.Doe@chainreactioncycles.com	5%
LastFir@chainreactioncycles.com	DoeJoh@chainreactioncycles.com	3%
Last.First@chainreactioncycles.com	Doe.John@chainreactioncycles.com	1%

Frequently Asked Questions

What is Chain Reaction's phone number?

You can contact Chain Reaction's main corporate office by phone at

+1-907-336-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chain Reaction's official website and social media links?

Chain Reaction's official website is chainreactioncycles.com and has social profiles on LinkedIn.

How much revenue does Chain Reaction generate?

As of October 2026, Chain Reaction's annual revenue is estimated to be $1M - $10M.

What is Chain Reaction's NAICS code?

Chain Reaction's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Chain Reaction have currently?

As of October 2026, Chain Reaction has approximately 123 employees across 5 continents, including Europe, North America and Asia. Key team members include Chief Financial Officer: N. J., Member Board Of Directors: S. C. and Director: A. B. Explore Chain Reaction's employee directory with LeadIQ.

What industry does Chain Reaction belong to?

Chain Reaction operates in the Sporting Goods Manufacturing industry.

What technology does Chain Reaction use?

Chain Reaction's tech stack includes Optimizely, Criteo, Google AdSense, Hotjar, Amazon Web Services, WordPress, OneTrust and New Relic.

What is Chain Reaction's email format?

Chain Reaction's email format typically follows the pattern of First.Last@chainreactioncycles.com. Find more Chain Reaction email formats with LeadIQ.

When was Chain Reaction founded?

Chain Reaction was founded in 1985.

Chain Reaction

Q: How many employees does Chain Reaction have currently?

Chain Reaction has approximately 123 employees.

Q: What technology does Chain Reaction use?

Chain Reaction's tech stack includes jQuery, Webpack, Office 365, TrustArc, Google Fonts API.

Q: What is Chain Reaction's NAICS code?

Chain Reaction's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingNorthern Ireland, United Kingdom51-200 Employees

Chain Reaction Cycles Ltd is a sporting goods retailer focused on online sales of equipment for cycling, running and swimming. The company began as a small family-run bike shop in Ballynure, Northern Ireland in 1985 and launched its online store in 2000. In 2016, it merged with Wiggle, and together they sell products to more than 70 countries in 10 languages and 14 currencies. It maintains offices in Portsmouth, Belfast and Edinburgh, and operates a distribution centre in Wolverhampton, with headquarters at 5 Trench Road, Newtownabbey, Northern Ireland. Chain Reaction Cycles Ltd employs between 51 and 200 people and maintains an online presence at chainreactioncycles.com.