Boutique Market Niche As a small-scale firm with fewer than two employees, Chango Design offers personalized, high-touch branding and packaging solutions, making it especially attractive to startups and entrepreneurs seeking intimate, dedicated branding partners.

Recognition and Credibility The company's awards from prestigious organizations like Addys, Communication Arts, and Graphis demonstrate a proven track record of creative excellence, which can be leveraged to attract clients looking for award-winning design capabilities.

Technology Savvy Utilization of advanced web technologies such as HTTP/3, Nginx, and PHP indicates that Chango Design is technologically current, appealing to clients who value innovative digital integration in branding and multimedia campaigns.

Growth Potential With a revenue range of zero to one million dollars, there is significant room for expansion by targeting larger brands and corporations seeking boutique-style creative firms with proven expertise in brand identity and packaging design.

Competitive Positioning Positioned against larger branding agencies with hundreds of employees and multimillion-dollar revenues, Chango Design’s unique boutique approach can be marketed as a highly customized, high-quality alternative to bigger firms for brands prioritizing craftsmanship and personalized service.