Acquisition Synergy The 2024 MacKenzie Dow acquisition broadens Charleston Forge's product scope into case goods, creating cross-sell opportunities with existing clients and hospitality or design-build partners. Target these combined customer bases with bundled packages and coordinated marketing to maximize share of wallet.

Hospitality Focus With hand-built materials and capacity for many custom projects, Charleston Forge is positioned to win high-end hotels, restaurants, and luxury residential developers seeking durable, heirloom-quality pieces and turnkey installation services.

Showroom & Channels Past showroom expansion efforts and a Shopify-enabled channel present opportunities to deepen relationships with design studios, architects, and dealers through trade programs, showroom partnerships, and targeted market outreach.

Customization Power A robust customization capability and mid-size team support design-build projects for corporate spaces, hospitality, and education facilities; emphasize end-to-end solutions that integrate case goods with glass, metal, stone components from partner suppliers.

Digital Marketing Leverage the existing tech stack, including Shopify and ActiveCampaign, to implement targeted lead-nurturing programs for interior designers and architects, improve digital lead capture, and upsell customization options and service packages.