Expansion into lifestyle collections Lexington Home Brands has recently launched multiple lifestyle collections, such as Ocean Breeze Promenade, Stillwater Cove, and Checkmate under its Tommy Bahama Outdoor Living brand. This presents a sales opportunity to capitalize on the popularity of these new collections and cater to the growing demand in the market.

Digital marketing focus With the promotion of Mike Yarbrough to the position of vice president of digital marketing, Lexington Home Brands is placing increased emphasis on its digital presence. Sales development representatives can leverage this focus on digital marketing to reach a wider audience and drive sales through online channels.

Reshaping fashionable interiors As a design leader, Lexington Home Brands continues to reshape fashionable interiors with innovative design and exceptional craftsmanship. This positions the company as a go-to provider for upscale home furnishings, presenting a valuable sales opportunity to target customers looking for trendy and stylish home decor solutions.

Strategic partnerships for sustainability By partnering with Rumpke Waste & Recycling to process materials, Lexington Home Brands demonstrates a commitment to sustainability. This strategic partnership not only contributes to environmental initiatives but also presents a sales opportunity for eco-conscious customers who prioritize sustainable practices when making purchasing decisions.

Expertise in upholstery operations The appointment of Del Starnes as vice president and general manager of upholstery operations highlights Lexington Home Brands' focus on this key aspect of its product line. Sales development representatives can leverage the expertise in upholstery operations to target customers seeking high-quality upholstered furniture solutions, creating a competitive edge in the market.