Local Market Leadership Charlotte Street Computers has established itself as the leading computer repair destination in Asheville for over 15 years, demonstrating strong local brand loyalty and a steady customer base which presents opportunities to expand service offerings or introduce new product lines.

Apple Partnership As an Apple Premier Partner, the company has a unique position to sell and service Apple products, creating cross-selling opportunities for accessories, software, and extended warranty services tailored to Apple users in the region.

Revenue Growth Potential With annual revenues estimated between $10 million and $25 million, there is significant scope to grow by enhancing product sales, expanding repair services, and increasing educational offerings to both individual and business clients.

Industry Positioning Comparing with larger competitors like Best Buy and Staples indicates a niche advantage through personalized service and local expertise, enabling targeted marketing campaigns to attract customers seeking quality repair and consulting services.

Community Recognition Recognition for philanthropy suggests strong community engagement, which can be leveraged to build brand loyalty, promote corporate social responsibility initiatives, and create partnerships with local organizations for joint marketing opportunities.