Growth opportunities With multiple recent product launches including Moldovan Ice Wine Cask Finished and Batch Alpha-1 bourbon liqueur, there are fresh storytelling angles for cross-channel outreach, wholesale partnerships, and licensing discussions that can drive new distributor or retailer collaborations.

Tourism and Experience Two Chattanooga distillery locations, including an open Experimental Distillery that draws tourists, present a channel for experiential sales, retail partnerships, and event co-branding with cafes, bars, and local tour operators to expand on-premise visibility.

Signature Lines Core products like 91, 111, 99 Rye, Bottled in Bond, and Barrel Finishing Series offer multiple entry points for regional retailers and spirits programs, enabling tiered SKUs, holiday assortments, and private label opportunities aligned with craft and premium segments.

Awards and Recognition Craft Producer of the Year accolade and consistent media coverage can be leveraged to secure premium shelf space, co-marketing campaigns, and incentive programs with retailers seeking award-winning storytelling.

Collaboration and Impact Recent partnerships such as with the Pink Boots Society for women in distilling highlight a collaborative, socially conscious angle that can open doors to sponsorships, exclusive releases, and diversity-focused retailer programs.