Community Engagement Cheboygan Brewing Company actively partners with local organizations like the Little Traverse Conservancy to participate in community-based events such as Hike and Hops, highlighting opportunities to collaborate on regional outdoor initiatives and sustainability-focused promotions.

Regional Tourism Tie-ins The company's emphasis on capturing the Northern Michigan vacation spirit presents potential for cross-promotional packages with local hospitality, outdoor activity providers, and tourism boards to expand brand reach among vacationers.

Local Market Focus With a small but growing revenue base in the $1M to $10M range, Cheboygan Brewing is positioned to expand locally and regionally, offering opportunities for craft beer collaborations, retail distribution, and event sponsorships within Michigan.

Digital Engagement Utilizing a tech stack that includes Facebook Pixel, Wix, and React suggests an active online presence that can be leveraged for targeted marketing campaigns, loyalty programs, and digital outreach to increase customer engagement.

Sustainability Appeal The company's connection to regional natural assets and outdoor lifestyle aligns well with eco-conscious consumers, offering sales opportunities through sustainable packaging, environmentally friendly events, and partnerships emphasizing Northern Michigan’s pristine environment.