Local partnership Opportunity to co-market with Cheboygan Brewing during outdoor and nature-focused events, leveraging the brand’s Northern Michigan heritage to attract regional outdoor enthusiasts and tourists.

Small team agility With a lean staff, there is potential for scalable, turnkey wholesale programs (co-packing, private label, seasonal releases) and low-friction onboarding for distributors or retailers.

Community alignment Leverage the company’s environmental and trail-focused partnerships (e.g., Little Traverse Conservancy) to propose sustainability programs, sponsorships, or limited-edition brews tied to conservation efforts.

Digital sales lift Current tech stack includes Wix eCommerce and AWS; opportunities exist to optimize online ordering for regional markets, implement wholesale portals, or run targeted campaigns to nearby tourism markets.

Growth potential Revenue range indicates mid-scale production; target opportunities include expanding distributor coverage, regional retail partnerships, and on-premise accounts in Northern Michigan to boost visibility and velocity.