Insights

Expanding Footprint Short's Brewing Company is actively expanding its geographic presence with upcoming locations planned for Traverse City, Michigan, which presents sales opportunities for retail partners, distributors, and local events in new markets.

Product Innovation The company's launch of non-alcoholic beverages like Thirst Mutilator and partnerships with local artists indicate a willingness to diversify product offerings, opening doors for new beverage categories and health-conscious consumer segments.

Strategic Partnerships Collaborations with Keen Energy Service and Keen Technical Solutions suggest opportunities for joint ventures in redevelopment projects, promotional campaigns, or co-branded experiences that boost visibility and sales.

Market Reach With distribution expanding to multiple states including Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado, there are significant channels for regional and national wholesale and retail sales partnerships.

Event Engagement The company's active involvement in community events like the Grand Traverse Polar Plunge offers avenues for experiential marketing, sponsorships, and brand awareness initiatives to engage local audiences and drive sales.

Short's Brewing Company Tech Stack

Short's Brewing Company uses 8 technology products and services including Hotjar, oEmbed, Module Federation, and more. Explore Short's Brewing Company's tech stack below.

  • Hotjar
    Analytics
  • oEmbed
    Dev Tools
  • Module Federation
    Development
  • Cart Functionality
    E-commerce
  • Amazon Simple Email Service
    Email
  • jQuery UI
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • EmbedPlus
    Web Platform Extensions

Media & News

Short's Brewing Company's Email Address Formats

Short's Brewing Company uses at least 1 format(s):
Short's Brewing Company Email FormatsExamplePercentage
FLast@shortsbrewing.comJDoe@shortsbrewing.com
68%
First@shortsbrewing.comJohn@shortsbrewing.com
21%
Last@shortsbrewing.comDoe@shortsbrewing.com
11%

Frequently Asked Questions

Where is Short's Brewing Company's headquarters located?

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Short's Brewing Company's main headquarters is located at 121 North Bridge Street Bellaire, Michigan 49615 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Short's Brewing Company's phone number?

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You can contact Short's Brewing Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Short's Brewing Company's official website and social media links?

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Short's Brewing Company's official website is shortsbrewing.com and has social profiles on LinkedIn.

What is Short's Brewing Company's NAICS code?

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Short's Brewing Company's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Short's Brewing Company have currently?

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As of May 2026, Short's Brewing Company has approximately 54 employees across 2 continents, including North AmericaEurope. Key team members include Chief Operating Officer: T. G.Chief Of App's And Drowning Technician: C. S.Head Pub Brewer: R. H.. Explore Short's Brewing Company's employee directory with LeadIQ.

What industry does Short's Brewing Company belong to?

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Short's Brewing Company operates in the Food and Beverage Services industry.

What technology does Short's Brewing Company use?

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Short's Brewing Company's tech stack includes HotjaroEmbedModule FederationCart FunctionalityAmazon Simple Email ServicejQuery UIMicrosoftEmbedPlus.

What is Short's Brewing Company's email format?

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Short's Brewing Company's email format typically follows the pattern of FLast@shortsbrewing.com. Find more Short's Brewing Company email formats with LeadIQ.

When was Short's Brewing Company founded?

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Short's Brewing Company was founded in 2002.

Short's Brewing Company

Food and Beverage ServicesMichigan, United States51-200 Employees

THE SHORT’S STORY BEGAN IN 2002 when a 22-year-old brewer named Joe Short registered Short’s Brewing Company as a business in the state of Michigan. Having already gained significant brewing experience at other Michigan breweries, Joe realized that his style of brewing was best suited to his own business model. Joe wanted to brew bold, flavorful and extremely creative beer, and felt that people would travel out of the way to get them.
Our pub, located in the heart of Downtown Bellaire, opened its doors on April 26, 2004 after 18 months of renovations. Though the business got off to a slow start, things began to turn around when Joe’s girlfriend (now wife) Leah joined the team in 2005 followed by Scott Newman-Bale, a.k.a. the Magician in 2007. Our first production batch of beer was shipped from our Elk Rapids, MI Production Facility in March of 2009.
The only thing that stays the same at Short’s is change! In 2014 we opened our very own “Brewtique,” Short’s Mart and launched Starcut Ciders. Born out of a desire to make unique and traditional ciders from the orchards that surround us in Northern Michigan, Starcut now boasts a portfolio of flagship, seasonal, and pub-only ciders. 2016 continued to bring change as our distribution footprint expanded to include Pennsylvania, Ohio, Indiana, Illinois, Wisconsin, and Colorado (cider only). Pub renovations included the addition of new indoor and outdoor seating, a new kitchen, and a third bar.
Today Short’s continues its efforts to make the best beer on earth in Northern Michigan. Our pub continues to feature 20 taps pouring Short’s beers and Starcut ciders, gourmet pizzas, sandwiches, soups, and salads, cask ale, and live music. Although we have quickly grown to be one of Michigan’s largest breweries, we still take pride in our hands-on, mom-and-pop approach and the energy we put into the quality of our beer, food, staff, customers and facilities. We still brew our beer the same way we always have and we always will.

Section iconCompany Overview

Headquarters
121 North Bridge Street Bellaire, Michigan 49615 United States
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Short's Brewing Company's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Short's Brewing Company's revenue is estimated to be in the range of $10M$25M

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