Premium Architectural Hardware Target architects and designers who specify high-end door and cabinet hardware for luxury residential and commercial projects, emphasizing Chicago Brass's established domestic and international sourcing and custom hardware capabilities.

Strategic Partnerships Leverage the recent collaboration with Classic Brass to pursue joint development opportunities on complex projects requiring custom fittings and compatibility with existing building hardware, expanding influence in condo and multifamily sectors.

Custom Solutions Promote bespoke lever and hardware solutions that align with project-wide interior hardware standards, positioning as a go-to for integration projects where standard components must be adapted to existing systems.

Midmarket Growth Focus on mid-sized to small firms in wholesale building materials with revenue in the low to mid single-digit millions, offering scalable procurement and designer-grade options to broaden share within the architectural and design channels.

Digital Enablement Highlight the tech stack and digital storefront capabilities (Duda, Squarespace, WooCommerce) to streamline ordering for contractors and designers, while positioning as a digitally capable supplier for project-based procurement and lead times.