Premium Product Focus Chicago French Press specializes in premium freshly roasted coffee and wellness teas, positioning it as a high-quality beverage brand with potential for premium ingredient partnerships and specialty product collaborations.

Growing Online Presence With its established online sales and three brick-and-mortar locations in Chicago, CFP can expand its digital marketing and e-commerce channels to reach a broader nationwide customer base and increase revenue streams.

Community Partnerships CFP's collaborations with organizations like Simple Good and The Take Back demonstrate a community-oriented approach that opens opportunities for joint marketing initiatives, loyalty programs, and social impact campaigns to attract conscious consumers.

Niche Market Appeal Focusing on wellness teas and specialty coffee appeals to health-conscious and lifestyle-oriented segments, presenting opportunities to develop branded wellness products or subscription services tailored to this demographic.

Tech-Driven Engagement Utilizing a tech stack that includes tools like Klaviyo and Progressive Web Apps indicates strong digital engagement, enabling targeted marketing campaigns, personalized customer experiences, and data-driven sales initiatives to maximize customer retention and sales conversions.