Cooperative Focus Target Chippewa Valley Energy as a community-focused cooperative serving farmers, homeowners, and small businesses. Sales opportunities exist in expanding propane and fuel solutions to member customers through bundled energy plans, maintenance services, and tiered pricing that aligns with their budget/ prepaid programs.

Small to Mid-size With 11-50 employees and revenue in the 10-25 million range, prioritize high-touch, localized sales motions. Propose scalable service add-ons such as tank monitoring, scheduled prepay contracts, and equipment lubricants tailored to agricultural and small business users.

Diversified Energy Leverage their product mix (propane, fuels, lubricants) to cross-sell integrated solutions for farm and home operations. Introduce bundled energy and equipment maintenance plans, DEF and grease programs, and preventive service packages to improve customer retention.

Digital Engagement Explore partnerships to optimize digital channels and data usage. Propose digital marketing support, local SEO for service areas, and customer portals for budget and will-call programs to drive self-service adoption and increase share of wallet.

Community Growth Position offerings around safety, compliance, and local partnerships. Offer training, safety audits, and fuel management consulting to strengthen the cooperative’s value proposition to farmers and small businesses, unlocking opportunities for long-term contracts and referrals.