Growth Potential With an annual revenue ranging from one to ten million dollars and a dedicated team of up to fifty employees, Choice Center demonstrates significant growth capacity that can benefit from strategic software solutions to scale operations.

Technology Stack Utilizing popular tools like WordPress, MySQL, and Nginx, the company values flexible, scalable web infrastructure, indicating potential interest in advanced hosting, security, and customization services.

Market Positioning Operating alongside larger firms such as FranklinCovey and Dale Carnegie Training, Choice Center is positioned within a competitive industry landscape where tailored enterprise software or learning management solutions could foster differentiation.

Digital Engagement The company's use of Google Tag Manager and jQuery suggests a focus on web analytics and user engagement, offering opportunities for marketing automation, analytics solutions, or content optimization services.

Expansion Opportunities Given its location in Maryland and its industry focus, Choice Center might be exploring expansion into additional markets or sectors, making it receptive to targeted software products that support regional growth or sector-specific needs.