Market Niche Choice Employers Resource operates in the competitive Human Resources services industry, suggesting opportunities to position tailored HR solutions that differentiate from larger providers with extensive client bases.

Growth Potential With an annual revenue between zero and one million dollars and a small team of 2-10 employees, the company shows significant growth potential, making it a suitable prospect for scalable HR technology and services.

Technology Utilization Reliance on basic web technologies like jQuery indicates potential for modernizing their online platform, creating opportunities to offer more advanced and user-friendly HR management tools.

Competitive Landscape Positioned amidst well-established HR firms with hundreds or thousands of employees, Choice Employers Resource can benefit from solutions that help enhance operational efficiency and competitive differentiation.

Expansion Opportunities Operating in Mesa, Arizona, a region with a growing small-to-medium business sector, presents opportunities for localized outreach and tailored HR services to expand their customer base.