Strategic Partnerships Strong partnerships with leading technology vendors such as ControlUp, Rubrik, Microsoft, Citrix, and Drake University collaborations indicate a readiness to integrate best-in-class solutions. This suggests opportunities to propose joint offerings or cross-sell advanced managed services around digital employee experience, data protection, cloud infrastructure, and modernization projects.

Security and Compliance SOC 2 aligned services and a focus on simpler, secure IT environments position Choice Solutions to pursue opportunities in regulated sectors and enterprises seeking enhanced security postures, data governance, and compliant cloud adoption.

Midmarket Focus Revenue range and employee count place the firm in the midmarket segment across 45 states with a diverse client base of over 750 companies, signaling ample upsell potential in managed services, cloud optimization, and end-user experience enhancements for growing organizations.

Digital Experience Recognition as a ControlUp Drive DX Partner of the Year and emphasis on bridging transformative technologies with workplace experiences highlight opportunities to pitch digital employee experience improvements, monitoring, and performance optimization for remote and hybrid work environments.

Data Protection Leadership Recent Rubrik partnership and comprehensive protection for emails and workloads point to a strong foothold in data backup, disaster recovery, and modern data management, enabling targeted deals around DRaaS, backup modernization, and secondary storage optimization.