Strategic Partnerships Choice Solutions demonstrates strong alliance activity with major technology vendors (Rubrik, ControlUp, Citrix, Microsoft) and partners across data protection and digital experience management. This suggests ripe cross-sell opportunities around backup, DR/BCP, and enterprise IT modernization for existing and new clients.

DX and Security Emphasis The company emphasizes simpler, more secure IT environments and Digital Employee Experience (DEX). This positions them to upsell security modernization, zero-trust initiatives, secure remote work enablement, and compliance-focused IT services to mid-market and enterprise customers.

Growth and Scope With 750+ clients across 45 states and a revenue range of 50 to 100 million, Choice Solutions shows broad market reach and scale potential. Sales opportunities include expanding within existing accounts and targeting industries with digital transformation needs that align with their portfolio.

Technology Stack Fit Their stack includes cloud, virtualization, networking, and security tools (Azure DevOps, VMware, Citrix, Palo Alto, Docker, WordPress, Google Ads). This enables targeting clients seeking modernization, cloud migrations, and DevSecOps enhancements, along with managed services around these platforms.

Recent Wins and Referenceability Recent recognitions and partnerships (ControlUp Partner of the Year, Citrix Preferred Services Partner, Microsoft partner) create credible reference cases. Leverage these wins to accelerate outreach, propose case-based value, and earn introductions to similar customers in regulated or technology-forward sectors.