Security Readiness SOC 2 compliant security-first approach positions Choice Solutions as a trusted partner for mid-market firms needing secure IT modernization, regulatory readiness, and simplified, safer environments. With a national reach across multiple states and a broad client base, there is opportunity to upsell security audits, compliance roadmaps, and managed security services.

Data Protection Recent Rubrik partnership enables a unified platform for protecting, monitoring, and recovering data across emails and enterprise workloads. This creates a clear cross-sell path to existing NetSuite or Microsoft-based deployments and to mid-market clients seeking modern DR, backup, ransomware resilience, and data governance.

Digital Workplace Recognition as a ControlUp Drive DX Partner of the Year highlights strengths in Digital Employee Experience management. Leverage this to sell end-to-end DX solutions, employee experience analytics, and performance optimization for hybrid and remote work environments.

Education Transformation A Drake University modernization case demonstrates success in moving from aging on-prem infrastructure to cloud-enabled, resilient IT. Target higher education and institutions with similar modernization needs, offering cloud migration, data protection, and secure, scalable IT environments.

ERP and Cloud NetSuite capability paired with Microsoft and Citrix partnerships signals strong capacity for ERP integration, cloud migration, and virtualization. Identify mid-market prospects with legacy systems or fragmented IT to propose NetSuite deployments, cloud-first strategies, and workspace virtualization.