Insights

Modern Retail Expansion With over 140 stores across Australia and a rapidly growing presence, Newfurn Ltd's Choices Flooring offers significant opportunities to target new store openings and regional expansion projects, especially in markets where their brand presence is still developing.

Strategic Partnerships The company's collaborations with major flooring manufacturers like Mohawk and Victoria Carpets demonstrate their openness to exclusive product ranges and promotional campaigns, providing avenues for joint marketing initiatives and exclusive sales collaborations.

Digital Marketing Focus Utilizing a tech stack that includes Google Ads and Conversion Tracking suggests a strong digital marketing foundation, which can be leveraged to identify and engage high-intent customers through targeted online campaigns, enhancing lead generation.

Product Innovation Recent launches of exclusive collections like the Serenity Range indicate a focus on innovative, high-margin products, offering sales teams a chance to promote premium offerings tailored to customer preferences for quality and exclusivity.

Market Positioning As Australia’s most progressive retail floor coverings group with a long history and robust growth, Newfurn Ltd presents opportunities to cater to larger projects, commercial contracts, and premium residential renovations, expanding revenue streams beyond retail sales.

Choices Flooring Hawthorn Tech Stack

Choices Flooring Hawthorn uses 8 technology products and services including cdnjs, Cart Functionality, jQuery, and more. Explore Choices Flooring Hawthorn's tech stack below.

  • cdnjs
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Choices Flooring Hawthorn's Email Address Formats

Choices Flooring Hawthorn uses at least 1 format(s):
Choices Flooring Hawthorn Email FormatsExamplePercentage
First.Last@choicesflooring.com.auJohn.Doe@choicesflooring.com.au
56%
Last@choicesflooring.com.auDoe@choicesflooring.com.au
34%
FLast@choicesflooring.com.auJDoe@choicesflooring.com.au
7%
FirstLast@choicesflooring.com.auJohnDoe@choicesflooring.com.au
3%

Frequently Asked Questions

What is Choices Flooring Hawthorn's official website and social media links?

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Choices Flooring Hawthorn's official website is choicesflooring.com.au and has social profiles on LinkedIn.

What is Choices Flooring Hawthorn's NAICS code?

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Choices Flooring Hawthorn's NAICS code is 44-45 - Retail Trade.

How many employees does Choices Flooring Hawthorn have currently?

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As of December 2025, Choices Flooring Hawthorn has approximately 501 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: A. L.Business Owner: D. R.Owner Principal - St Leonards: A. M.. Explore Choices Flooring Hawthorn's employee directory with LeadIQ.

What industry does Choices Flooring Hawthorn belong to?

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Choices Flooring Hawthorn operates in the Retail industry.

What technology does Choices Flooring Hawthorn use?

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Choices Flooring Hawthorn's tech stack includes cdnjsCart FunctionalityjQueryHubSpotYoast SEOGoogle Tag ManagerGoogle AnalyticsFacebook.

What is Choices Flooring Hawthorn's email format?

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Choices Flooring Hawthorn's email format typically follows the pattern of First.Last@choicesflooring.com.au. Find more Choices Flooring Hawthorn email formats with LeadIQ.

When was Choices Flooring Hawthorn founded?

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Choices Flooring Hawthorn was founded in 1959.

Choices Flooring Hawthorn

RetailVictoria, Australia501-1000 Employees

Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings.

In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.

As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.

Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.

Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1959
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Choices Flooring Hawthorn's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Choices Flooring Hawthorn's revenue is estimated to be in the range of $25M$50M

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