Strong Market Presence As the oldest building society in Lancashire with over 150 years of trust, Chorley Building Society has established a solid regional reputation that can be leveraged to deepen existing relationships and attract new members seeking reliable financial partners.
Product Innovation Recent launches of professional mortgages offering high loan-to-income ratios and attractive Cash ISA products indicate a focus on developing competitive, market-leading offerings, creating opportunities to cross-sell related services such as investment advice or tailored mortgage solutions.
Technological Integration Utilizing advanced digital tools like Amazon Web Services and analytics platforms positions Chorley BS as a digitally forward firm, opening existing customer base to targeted marketing campaigns and digital financial advisory services.
Strategic Partnerships Partnership with Tata Consultancy Services and collaborations with digital content providers highlight a proactive approach to compliance and modernization, suggesting avenues for offering business technology solutions or consultancy services that support their growth initiatives.
Growth and Expansion With recent product launches, new hiring, and sponsorship activities such as the Mortgage Awards, Chorley BS is positioning for expansion, presenting opportunities for supporting their marketing, sponsorship, or geographic outreach efforts to further increase market share.