Industry Benchmark CHPA represents manufacturers and marketers of OTC medicines, dietary supplements, and consumer medical devices, presenting a channel to access a broad cross-section of fast-moving consumer health products for co-branding, advocacy collaborations, and industry-standard setting opportunities.

Sustainability Economic Impact Highlight the value proposition of OTC products to the healthcare system with potential partnerships or case studies demonstrating cost savings, which can be leveraged in joint marketing, patient education programs, and payer conversations.

Tech Enablement Leverage CHPA’s tech ecosystem including AWS, Azure, and Drupal to offer digital transformation services, cloud-based data sharing, or membership portals for faster onboarding of new products and streamlined collaboration with member companies.

Growth Potential With mid-market revenue range and a sizable member base, position partner solutions that address compliance, regulatory affairs, safety monitoring, and market access to support CHPA members expanding distribution of OTC medicines and dietary supplements.

Competitive Positioning Target opportunities around advocacy, science education, and consumer trust programs where CHPA can act as a convening body to accelerate partnerships with manufacturers similar to peer associations, offering co-branded initiatives and evidence-based campaigns.