LeadIQ logo
Learn more at LeadIQ.com

Insights

Partnership with Childrenandnature Nature’s Way partnering with the Children and Nature Network presents an opportunity to target a broader audience interested in wellness and outdoor experiences, aligning product offerings with the theme of natural exploration and health.

Launch of Brain Fuel supplement The recent launch of Brain Fuel, a gummy supplement focusing on memory, focus, and concentration, creates an entry point for selling to the adult demographic seeking convenient and effective cognitive support products.

Acquisition of Baze Labs GmbH The acquisition of Baze Labs GmbH indicates a strategic move towards personalized nutrition solutions, opening avenues to cross-sell Nature’s Way supplements to customers interested in tailored health offerings based on individual needs.

Expansion and job creation Nature’s Way's expansion efforts leading to increased headcount not only signify growth but also present a sales opportunity to cater to the needs of new employees with wellness products, potentially through corporate wellness programs or bulk purchases.

Focus on sustainable packaging The commitment to sustainability through innovative herbal packaging not only resonates with environmentally conscious consumers but also offers a unique selling point that can be leveraged to attract customers looking for eco-friendly wellness brands.

Similar companies to Nature's Way

Nature's Way Tech Stack

Nature's Way uses 8 technology products and services including Amazon Advertising, Salsify, ipify, and more. Explore Nature's Way's tech stack below.

  • Amazon Advertising
    Advertising
  • Salsify
    Digital Asset Management
  • ipify
    Mapping And Gis
  • Marketo
    Marketing Automation
  • Google
    Miscellaneous
  • Microsoft
    Miscellaneous
  • Microsoft ASP.NET
    Web Frameworks
  • Pinterest
    Widgets

Media & News

Nature's Way's Email Address Formats

Nature's Way uses at least 1 format(s):
Nature's Way Email FormatsExamplePercentage
First.Last@naturesway.comJohn.Doe@naturesway.com
93%
FLast@naturesway.comJDoe@naturesway.com
4%
Last@naturesway.comDoe@naturesway.com
1%
First@naturesway.comJohn@naturesway.com
2%

Frequently Asked Questions

Where is Nature's Way's headquarters located?

Minus sign iconPlus sign icon
Nature's Way's main headquarters is located at 3480 E Mason St Green Bay, WI 54311 US. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Nature's Way's official website and social media links?

Minus sign iconPlus sign icon
Nature's Way's official website is naturesway.com and has social profiles on LinkedIn.

How much revenue does Nature's Way generate?

Minus sign iconPlus sign icon
As of September 2024, Nature's Way's annual revenue reached $750M.

What is Nature's Way's NAICS code?

Minus sign iconPlus sign icon
Nature's Way's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Nature's Way have currently?

Minus sign iconPlus sign icon
As of September 2024, Nature's Way has approximately 836 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: C. T.Chief Executive Officer: S. W.Chief Customer Officer: L. S. C.. Explore Nature's Way's employee directory with LeadIQ.

What industry does Nature's Way belong to?

Minus sign iconPlus sign icon
Nature's Way operates in the Wellness and Fitness Services industry.

What technology does Nature's Way use?

Minus sign iconPlus sign icon
Nature's Way's tech stack includes Amazon AdvertisingSalsifyipifyMarketoGoogleMicrosoftMicrosoft ASP.NETPinterest.

What is Nature's Way's email format?

Minus sign iconPlus sign icon
Nature's Way's email format typically follows the pattern of . Find more Nature's Way email formats with LeadIQ.
Nature's Way

Nature's Way

Wellness and Fitness ServicesWI , United States501-1000 Employees

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins.  A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies.  Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus.  Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. 
 
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others.  This is our mission and it forms the basis of everything we do.  Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy.  That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

Section iconCompany Overview

Headquarters
3480 E Mason St Green Bay, WI 54311 US
NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Nature's Way's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Nature's Way's revenue is in the range of $100M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.