Insights

Expanding Product Line Nature's Way has recently launched innovative supplements like Sambucus Ultra Immune Juicy Burst, Weight Manager, and Brain Fuel, indicating strong opportunities to upsell and cross-sell new health-focused products to existing customers seeking immunity, weight management, or cognitive support solutions.

Investment in Manufacturing The company's significant investments in expanding and modernizing production facilities, including a state-of-the-art gummy plant and a $12 million geothermal system, suggest capacity growth and potential to increase wholesale and retail distribution channels for their expanded product offerings.

Market Expansion Recent geographical expansions in Green Bay and the UK demonstrate a strategic push into new markets, providing an opportunity to target regional retail chains, health stores, and international partners with tailored wellness product pitches.

Digital and E-commerce Focus Utilizing advanced eCommerce tools and digital marketing platforms like Mautic and Swym Wishlist Plus, Nature’s Way is positioned to accelerate online sales, making it a prime prospect for digital marketing collaborations and direct-to-consumer campaigns.

Health and Wellness Trends With a mission centered on trusted, science-based health products and recent innovations in immune and cognitive health supplements, the company is well-placed to capitalize on growing consumer demand for health, immunity, and holistic wellness products across various retail and online channels.

Nature's Way Tech Stack

Nature's Way uses 8 technology products and services including Trident AB, Jenkins, Goober, and more. Explore Nature's Way's tech stack below.

  • Trident AB
    A/B Testing
  • Jenkins
    Continuous Integration
  • Goober
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Ecommerce Managers
    Marketing
  • Mautic
    Marketing Automation
  • HTTP/3
    Web & Portal Technology
  • Swym Wishlist Plus
    Web Platform Extensions

Media & News

Nature's Way's Email Address Formats

Nature's Way uses at least 1 format(s):
Nature's Way Email FormatsExamplePercentage
First.Last@naturesway.comJohn.Doe@naturesway.com
92%
FLast@naturesway.comJDoe@naturesway.com
4%
Last@naturesway.comDoe@naturesway.com
2%
First@naturesway.comJohn@naturesway.com
2%

Frequently Asked Questions

What is Nature's Way's official website and social media links?

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Nature's Way's official website is naturesway.com and has social profiles on LinkedIn.

What is Nature's Way's NAICS code?

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Nature's Way's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Nature's Way have currently?

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As of December 2025, Nature's Way has approximately 826 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer: S. W.Ceo: M. D.Ceo: R. G.. Explore Nature's Way's employee directory with LeadIQ.

What industry does Nature's Way belong to?

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Nature's Way operates in the Wellness and Fitness Services industry.

What technology does Nature's Way use?

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Nature's Way's tech stack includes Trident ABJenkinsGooberPreactEcommerce ManagersMauticHTTP/3Swym Wishlist Plus.

What is Nature's Way's email format?

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Nature's Way's email format typically follows the pattern of First.Last@naturesway.com. Find more Nature's Way email formats with LeadIQ.

Nature's Way

Wellness and Fitness ServicesWisconsin, United States501-1000 Employees

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins.  A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies.  Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus.  Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. 
 
Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others.  This is our mission and it forms the basis of everything we do.  Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy.  That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Nature's Way's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Nature's Way's revenue is estimated to be in the range of $250M$500M

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