Nature's Way
Wellness and Fitness ServicesWisconsin, United States501-1000 Employees
Nature's Way is a U.S.-based manufacturer in the wellness and fitness services industry, headquartered at 3480 East Mason Street, Green Bay, Wisconsin 54311, United States. The company focuses on dietary supplements and vitamins and has a heritage as a pioneer in herbal products, offering whole herbs, standardized extracts, vitamins and minerals, and homeopathic remedies. It markets brands such as Alive! multivitamins, Fortify probiotics, Umcka Cold Care, and Sambucus, distributed through retail partners in grocery, drug, mass retailers, health food stores, eCommerce, and other channels. Nature's Way emphasizes quality and efficacy, develops science-based formulas, and adheres to Good Manufacturing Practices. The company employs between 501 and 1000 people, and in 2026 announced expansion of offices to India, Southern Asia, Asia.