Faith-aligned funding Leverage CCCU’s mission-driven model to upsell mission-focused financial products and services to faith-based organizations, churches, and ministries that align with the same values, emphasizing responsible giving and Kingdom impact.

Merger-led scale Capitalize on the 2025 merger with AdelFi to present enhanced nationwide reach, larger branch/network access, and broader product suites that can attract larger church networks and affiliated ministries seeking one-stop financial solutions.

Charitable revenue share Promote CCCU’s Cash Rewards program and existing charity donation model as a differentiator to churches and nonprofits; position as a way to channel everyday spending into ministry support, potentially increasing card adoption and merchant partnerships.

Ministry lending focus Highlight dedicated ministry lending leadership and programs to financial decision-makers in churches and faith-based nonprofits, offering tailored lending products, low fees, and terms suited for church projects, parishes, and missions.

Strategic partnerships Explore partnerships with faith-oriented associations (CAFO, OneShare Health, etc.) and adjacent nonprofits to expand membership benefits, cross-sell opportunities, and co-branded financial solutions that reinforce CCCU’s purpose-driven value proposition.