Strategic Partnerships Churchill Downs has a track record of collaborating with local and regional partners (LIBA, LGE/KU, Graeter’s) and ongoing Green Energy initiatives, presenting a sales opportunity to offer sponsorship packages, co-branded activations, and sustainable technology integrations with the facility and events.

Digital & Tech The tech stack includes Google Tracking, AWS, SAP HANA, and data-oriented tools, indicating a readiness for advanced digital marketing, CRM enhancements, data analytics partnerships, and targeted fan engagement solutions for Derby events and race meets.

Premium Experience Significant investments in luxury suites, private viewing, night racing lights, and a large 4k video display show a continued focus on premium guest experiences, suggesting opportunities for hospitality tech, CRM-driven concierge services, and sponsorships aligned with high-end consumer segments.

IP & Events CDI has acquired IP rights related to major stakes and leveraged celebrity branding partnerships, indicating potential for licensed content collaborations, experiential activations, and cross-promotional campaigns around signature races and events.

Leadership & Continuity Notable leadership changes in on-air talent and event programming point to selling opportunities in media partnerships, broadcasting integrations, sponsor-driven content, and fan engagement initiatives tied to Derby season timelines.