Revenue Growth Capitalize on CDI’s recent record quarterly revenue of $980M and EBITDA of $477M to position premium sponsorships, exclusive experiences, and data-driven marketing packages to brands seeking high-visibility associations with a legendary sports property.

Strategic Partnerships Leverage ongoing partnerships with utilities and LIBA to propose collaborations with local businesses, sustainable energy initiatives, and community-focused campaigns that align with Churchill Downs’ heritage and Derby Week footprint.

Experiential Opportunities Offer turnkey experiential activations around Derby Day and Kentucky Derby Week, including private luxury suites, integrated simulcast zones, and branded video experiences leveraging The Big Board and the Twin Spires iconic imagery.

Media & Tech Propose multi-channel packages that integrate JD Edwards-based operations insights, Spring Boot/MVC tech integrations for data analytics and CRM-driven marketing, and social media amplification through platforms like Pinterest to boost engagement with diverse audiences.

New Intellectual Property Explore licensing or co-branding opportunities around the recently acquired Preakness Stakes and Black-Eyed Susan Stakes IP, creating cross-event promotions, digital content series, and cross-track fan engagement campaigns.