Prominent brand Leverage Churchill Downs Racetrack as a marquee sports property with the Kentucky Derby legacy to approach premium sponsorships, experiential marketing partnerships, and hospitality programs targeting local and national brands.

Strong financials Capitalize on recent revenue highs and stable EBITDA to position bundled sponsorships, co-branded promotions, and technology investments (CRM, data analytics, streaming) as value plays for partners seeking performance-backed visibility.

Digital modernization The tech stack and modernized infrastructure indicate openness to digital marketing, ticketing, and fan engagement platforms; propose integrated CRM campaigns, targeted advertising, and data-driven loyalty programs.

Operational scale Large venue capacity and multi-meet racing calendar create opportunities for scalable events, venue sponsorships, hospitality suites, and integrated experiences across spring, fall, and other racing events.

Leadership momentum Recent leadership appointments in marketing and operations signal strategic growth; align proposals with executives’ priorities for partnerships, cross-brand campaigns, and expansion into new markets or series.