Cimri
Software DevelopmentIstanbul, Turkey51-200 Employees
Cimri operates as a price comparison platform in Turkey, reaching a large user base with listings for millions of products across hundreds of retailers. It does not sell products itself; instead it aggregates listings from shops to help users compare price, features, discounts, and campaigns, enabling them to identify options that fit their needs. The site ranks among Turkey’s most-visited web properties and is among the top four e-commerce sites by traffic. Cimri was founded in 2008 to offer online price comparison and was acquired by iLab Ventures in 2011. It is based in Istanbul and maintains a mid-sized team. In 2021 it launched Cimri Markette, a platform for supermarket shopping that presents flyers and deals and lets users observe price changes over time while comparing the total cart price across different markets, considering price, delivery time, delivery cost, and location. The company emphasizes brand recognition and trust, investing in people, brand identity, and communications to engage with stakeholders and users.