Insights

Strong Industry Presence Cinderella Inc. is a well-established leader in the nationwide swimming pool and spa distribution market with over 60 years of experience and a robust inventory across multiple locations, providing a reliable supply chain for professional dealers, builders, and service companies.

Customer Support Advantage The company’s dedicated and knowledgeable sales force and customer service team offer valuable training, product expertise, and tailored support, creating opportunities to upsell advanced products, maintenance solutions, and value-added services to existing clients.

Expanding Digital Reach Recent website launch and presence of optional online ordering capabilities indicate a growing digital engagement platform, ideal for targeting tech-savvy professionals in the industry for new product lines or exclusive online promotions.

Market Growth Potential With consistent revenue in the range of $10M to $25M and a focus on premium pools and related products, Cinderella Inc. presents sales opportunities in expanding the product portfolio, including chemicals, accessories, and innovative pool tech to existing customers.

Industry Recognition Recent recognition such as being certified fresh on Rotten Tomatoes enhances the company’s credibility and visibility, offering a potential sales angle to position branded products or exclusive partnerships aligned with their reputable branding and customer loyalty.

Cinderella Inc. Tech Stack

Cinderella Inc. uses 8 technology products and services including Google Analytics Enhanced eCommerce, Fastly, MySQL, and more. Explore Cinderella Inc.'s tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Fastly
    Content Delivery Network
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • PHP
    Programming Languages
  • Microsoft ASP.NET
    Web Frameworks

Cinderella Inc.'s Email Address Formats

Cinderella Inc. uses at least 1 format(s):
Cinderella Inc. Email FormatsExamplePercentage
FirstL@cinderellainc.comJohnD@cinderellainc.com
89%
First@cinderellainc.comJohn@cinderellainc.com
6%
Middle@cinderellainc.comMichael@cinderellainc.com
2%
LastF@cinderellainc.comDoeJ@cinderellainc.com
3%

Frequently Asked Questions

Where is Cinderella Inc.'s headquarters located?

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Cinderella Inc.'s main headquarters is located at Saginaw, Michigan United States. The company has employees across 1 continents, including North America.

What is Cinderella Inc.'s phone number?

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You can contact Cinderella Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cinderella Inc.'s official website and social media links?

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Cinderella Inc.'s official website is cinderellainc.com and has social profiles on LinkedIn.

What is Cinderella Inc.'s NAICS code?

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Cinderella Inc.'s NAICS code is 42 - Wholesale Trade.

How many employees does Cinderella Inc. have currently?

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As of February 2026, Cinderella Inc. has approximately 23 employees across 1 continents, including North America. Key team members include Director Of Purchasing: J. W.Branch Manager: K. T.Branch Manager: R. C.. Explore Cinderella Inc.'s employee directory with LeadIQ.

What industry does Cinderella Inc. belong to?

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Cinderella Inc. operates in the Wholesale industry.

What technology does Cinderella Inc. use?

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Cinderella Inc.'s tech stack includes Google Analytics Enhanced eCommerceFastlyMySQLCart FunctionalityFont AwesomeOWL CarouselPHPMicrosoft ASP.NET.

What is Cinderella Inc.'s email format?

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Cinderella Inc.'s email format typically follows the pattern of FirstL@cinderellainc.com. Find more Cinderella Inc. email formats with LeadIQ.

Cinderella Inc.

WholesaleMichigan, United States11-50 Employees

Cinderella’s mission is to reliably and professionally deliver premium pools, spas and related products at competitive prices, while offering unparalleled support from a knowledgeable and experienced staff dedicated to the mutual success of Cinderella and its customers. The Cinderella story dates back to 1955, when our founder, Bob Jaffe, came across a fiberglass shell swimming pool manufactured by the Cinderella Glass Swimming Pool Company. Bob purchased one of these pools, had it shipped to his home in Bay City, Michigan, and installed it in his backyard. Over the next several years, Bob’s swimming pool business prospered as it diversified into vinyl liner pools, chemicals and maintenance equipment. While the Cinderella Glass Swimming Pool Company went bankrupt and ceased doing business in 1958, Bob and his brother Mark – who had joined the business – kept the Cinderella name and continued building their own company Now, over 60 years later, Cinderella has become one of the leading nationwide distributors of swimming pools, spas, and related products by always putting customer service first. The truth is, no one does more to help professional dealers, builders, and service companies to be successful. Cinderella offers: • Delivery on an as-needed basis; • Ability to draw from almost 200,000 square feet of warehouse space in multiple locations with an extensive product and parts inventory; • Assistance from a committed and knowledgeable sales force dedicated to product knowledge, training, store set-up, and program assistance; • When you call you can talk to experienced and knowledgeable customer service representatives to place orders. As your schedule permits, you can place orders via phone, fax, or through our B2B site any time of day or night at www.cinderellainc.com; • A staff with over 700 years of combined industry experience. Cinderella’s distribution solutions offer an unparalleled advantage to its customers.

Section iconCompany Overview

Headquarters
Saginaw, Michigan United States
Phone number
NAICS Code
42 - Wholesale Trade
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Cinderella Inc.'s revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Cinderella Inc.'s revenue is estimated to be in the range of $10M$25M

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