Regional Growth Target regional dealers and service companies in Michigan, Indiana, and Ohio leveraging Cinderella’s expanded warehouse footprint and 200,000 square feet of space to offer rapid delivery and reliable inventory for pool and spa projects.

Experience Advantage Position Cinderella’s 700+ years of combined industry experience as a sales differentiator to win professional contractors, service companies, and installation businesses seeking knowledgeable support, training, and program assistance.

B2B Online Ease Promote the B2B ordering channel and 24/7 online access via the website to capture time-sensitive orders, foster repeat business, and reduce friction for professional buyers who value speed and reliability.

Product & Parts Leverage the extensive product and parts inventory to upsell maintenance equipment, chemicals, and replacement components into existing pool and spa builds, maximizing order value per customer.

Reliability Pitch Highlight dependable delivery on an as-needed basis and strong customer service to win dealers facing supply chain challenges, using Cinderella’s logistics capability as a core selling point.