Cinderella Inc.
WholesaleMichigan, United States11-50 Employees
Cinderella’s mission is to reliably and professionally deliver premium pools, spas and related products at competitive prices, while offering unparalleled support from a knowledgeable and experienced staff dedicated to the mutual success of Cinderella and its customers. The Cinderella story dates back to 1955, when our founder, Bob Jaffe, came across a fiberglass shell swimming pool manufactured by the Cinderella Glass Swimming Pool Company. Bob purchased one of these pools, had it shipped to his home in Bay City, Michigan, and installed it in his backyard. Over the next several years, Bob’s swimming pool business prospered as it diversified into vinyl liner pools, chemicals and maintenance equipment. While the Cinderella Glass Swimming Pool Company went bankrupt and ceased doing business in 1958, Bob and his brother Mark – who had joined the business – kept the Cinderella name and continued building their own company Now, over 60 years later, Cinderella has become one of the leading nationwide distributors of swimming pools, spas, and related products by always putting customer service first. The truth is, no one does more to help professional dealers, builders, and service companies to be successful. Cinderella offers: • Delivery on an as-needed basis; • Ability to draw from almost 200,000 square feet of warehouse space in multiple locations with an extensive product and parts inventory; • Assistance from a committed and knowledgeable sales force dedicated to product knowledge, training, store set-up, and program assistance; • When you call you can talk to experienced and knowledgeable customer service representatives to place orders. As your schedule permits, you can place orders via phone, fax, or through our B2B site any time of day or night at www.cinderellainc.com; • A staff with over 700 years of combined industry experience. Cinderella’s distribution solutions offer an unparalleled advantage to its customers.