Insights

Market Leadership Citation Canada has established itself as a leading provider of HR solutions in Canada with over 15 years of experience and a robust client base of more than 500,000 users, indicating high market trust and potential for expansion within the domestic HR tech space.

Growth through Acquisition Recent acquisition of HRdownloads Inc. signals a strategic move to expand product offerings and market reach, presenting opportunities to upsell integrated HR content, software, and advisory services to existing and new clients.

Technology Integration Utilizing advanced tech stack including HRIS tools, online training platforms, and analytics, Citation Canada demonstrates a strong foundation for digital HR service delivery, offering opportunities to promote cloud-based solutions to tech-savvy HR teams.

Leadership Developments With the recent appointment of a new CEO, Dave Lacey, there may be initiatives to innovate or reposition the company's offerings, making this an ideal time to introduce complementary solutions aligned with new strategic directions.

Competitive Edge Positioned alongside industry giants like BambooHR and Gusto with a mid-range revenue profile, Citation Canada can leverage its localized expertise and compliance focus to differentiate and target SMBs seeking reliable HR compliance and engagement solutions.

Similar companies to Citation Canada

Citation Canada Tech Stack

Citation Canada uses 8 technology products and services including Bing Ads, HubSpot Analytics, Font Awesome, and more. Explore Citation Canada's tech stack below.

Bing Ads
Advertising Networks
HubSpot Analytics
Analytics
Font Awesome
Font Scripts
Preact
Javascript Libraries
Logstash
Logging
LinkedIn
Online Community Software
JavaScript
Programming Languages
Bootstrap
UI Frameworks

Media & News

Citation Canada's Email Address Formats

Citation Canada uses at least 2 format(s):

Citation Canada Email Formats	Example	Percentage
FLast@hrdownloads.com	JDoe@hrdownloads.com	95%
First@hrdownloads.com	John@hrdownloads.com	2%
Last@hrdownloads.com	Doe@hrdownloads.com	2%
LFirst@hrdownloads.com	DJohn@hrdownloads.com	1%
FLast@citationcanada.com	JDoe@citationcanada.com	100%

Frequently Asked Questions

Where is Citation Canada's headquarters located?

Citation Canada's main headquarters is located at 727 Exeter Road, London, Ontario N6E 1L3, CA. The company has employees across 2 continents, including North AmericaAsia.

What is Citation Canada's phone number?

You can contact Citation Canada's main corporate office by phone at

+1-877-438-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Citation Canada's official website and social media links?

Citation Canada's official website is citationcanada.com and has social profiles on LinkedIn.

What is Citation Canada's SIC code NAICS code?

Citation Canada's SIC code is 8999 - Services, Not Elsewhere Classified NAICS code is 541612 - Human Resources Consulting Services.

How many employees does Citation Canada have currently?

As of October 2025, Citation Canada has approximately 120 employees across 2 continents, including North AmericaAsia. Key team members include Chief Operating Officer: T. A.Chief Financial Officer: M. D.Chief Operating Officer: B. O.. Explore Citation Canada's employee directory with LeadIQ.

What industry does Citation Canada belong to?

Citation Canada operates in the Human Resources Services industry.

What technology does Citation Canada use?

Citation Canada's tech stack includes Bing AdsHubSpot AnalyticsFont AwesomePreactLogstashLinkedInJavaScriptBootstrap.

What is Citation Canada's email format?

Citation Canada's email format typically follows the pattern of FLast@hrdownloads.com. Find more Citation Canada email formats with LeadIQ.

When was Citation Canada founded?

Citation Canada was founded in 2005.

Citation Canada

Human Resources ServicesCanada51-200 Employees

For over 15 years, Citation Canada has been working with Canadian businesses as a leading provider of HR solutions.

Our offering comprising of three key elements - expert advice, curated content and best-in-class HR technology that over 500,000 Canadians use and love.

We understand people are your most valuable asset – so we’ll guide you on your HR practices and help you build happier, more engaged employees.

With Citation Canada by your side, you can:
 
- Access pre-written and fully compliant HR policy templates;
- Upskill your employees with over 240 online training courses;
- Call our expert advice line on complex HR issues; and
- Save time through HR tools within our HRIS to help you manage your employees.