Longstanding local presence Capitalize on City & National Employment's status as Waterloo's first employment agency with 60 plus years of industrial and administrative staffing expertise to offer scalable local workforce solutions and proven candidate SLAs to nearby manufacturers and small to mid-size firms.

Engineering and IT emphasis Target opportunities in engineering and IT staffing where the firm has deep recruiter tenure (since 1977 in IT and 30+ years in engineering) to position specialized talent pipelines for mid-market manufacturers, engineering firms, and tech-enabled operations.

Relationship-driven sales Leverage their commitment to long-term, mutually beneficial client and candidate relationships to pursue retainer-like programs, ongoing talent pipelines, and exclusive staffing partnerships with recurring hiring needs.

Mid-market growth focus With revenue in the multi-million range and a lean employee base, pursue value-added services such as workforce planning, temporary-to-permanent programs, and project-based staffing for small to mid-sized enterprises seeking flexible talent sourcing.

Digital and branding leverage Utilize their existing tech stack and social channels to run targeted outreach and employer branding campaigns, offering clients candidate sourcing reports, market insights, and analytics to differentiate from larger competitors.