Growth momentum City Barbeque is expanding rapidly with multiple new locations in the Southeast and Tennessee areas (Huntsville AL, Murfreesboro TN, Smyrna GA) in 2026, presenting a sales opportunity to partner on local catering, event catering, and franchise-support services as they scale.

Catering focus With award-winning catering for thousands of events annually including over 2,000 weddings, there is a strong cross-sell potential for corporate catering programs, large event partnerships, and enhanced catering technology or logistics services.

Community emphasis Donating about 10% of pre-tax profits to local charities signals alignment with cause marketing and local sponsorships, offering opportunities to propose co-branded community campaigns, sponsorship packages, and local media partnerships.

Tech stack Active use of marketing and operations tools such as The Trade Desk, Zendesk, Azure AD, and WP Engine indicates openness to further digital marketing, CRM, guest experience enhancements, and security/compliance solutions to support growth.

Market positioning Scale in Midwest and Southeast with a reputation for competition-quality BBQ and scratch-made sides suggests upsell potential with regional suppliers, distribution optimization, and partnerships around supply chain efficiency, loyalty programs, and franchisee support.