Expansion Opportunities Sonny's BBQ is actively expanding with new locations in Maryland and Georgia, presenting opportunities to offer products and services that support their new store openings, such as signage, local marketing solutions, or supply chain partnerships.

Brand Engagement The company's recent hiring of a Brand Ambassador and Chief Kindness Officer indicates a focus on community engagement and brand loyalty initiatives, opening avenues for partnerships in local events, promotional campaigns, and customer experience solutions.

Digital Enhancement Sonny's employs a diverse tech stack and is active on digital platforms like Facebook, providing opportunities to pitch digital marketing services, data analytics tools, or customer engagement technologies to enhance their online presence and marketing efforts.

Product Innovation The release of new sauces like Alabama White Sauce demonstrates a willingness to innovate; there are potential sales prospects in supplying new ingredients, packaging, or culinary equipment to support product development and promotional launches.

Event Sponsorships Participation in family-friendly events like the Sanford Air and Space Show suggests an openness to event sponsorship and experiential marketing, creating opportunities for brand activations, catering collaborations, or sponsored experiences that strengthen community ties.