Expanding Product Line City Brew Coffee offers a diverse range of hot and cold beverages, including specialty recipes, providing opportunities to upsell seasonal or limited-time flavor offerings to attract more customer visits and increase basket size.

Regional Presence With locations across the western US and recent office closures indicating potential scaling back, there is an opportunity to explore partnerships or wholesale programs in new or underserved markets within the region.

Growth Potential Estimated revenue of 100 to 250 million dollars alongside a growing employee base suggests room for franchise expansion, wholesale supply agreements, and corporate partnerships to accelerate revenue streams.

Leverage Technology Utilizing ecommerce platforms like WooCommerce and digital marketing tools allows for targeted promotions and online sales channels, enhancing customer engagement and expanding sales beyond physical locations.

Market Differentiation Focusing on high-quality beans (top 2%) and distinctive flavors offers a competitive edge, opening avenues for premium branding collaborations, wholesale distribution, and attracting specialty coffee retailers seeking high-quality ingredients.