Strong Local Presence City Supply has been serving Madison and Dane County for over 40 years, establishing a trusted reputation as a local supplier for janitorial and cleaning products. This longstanding community presence suggests opportunities for partnerships and loyalty programs within local businesses.

Comprehensive Product Range With nearly one million different products available, City Supply can meet a wide variety of cleaning needs across multiple industries. This extensive inventory presents potential cross-selling and upselling opportunities to existing clients seeking one-stop shop solutions.

Repair and Maintenance Services As a certified repair center for all major cleaning equipment brands, the company can expand service offerings and maintenance contracts, fostering recurring revenue streams and deeper client relationships in the cleaning industry.

Technological Capabilities Utilizing advanced analytics and CDN services indicates a modern digital infrastructure, which can be leveraged for targeted marketing campaigns, personalized promotions, and online sales growth to increase reach beyond local customers.

Growth Potential Given the relatively low revenue segment compared to industry giants, there is significant opportunity for expanded sales and market penetration in the regional and possibly national janitorial supplies market, especially by emphasizing their quick turnaround and expert advice.