Extensive Product Range City Supply offers nearly one million products across cleaning equipment, chemicals, janitorial supplies, and safety products, presenting a significant opportunity to cross-sell complementary items and tailor bundles to customer needs.

Local Market Focus With over 40 years of service in Madison and Dane County, City Supply has established strong regional relationships, enabling targeted sales strategies and personalized service offerings to capitalize on local demand for janitorial and office supplies.

Repair and Service Capabilities As a certified repair center capable of servicing all major cleaning equipment brands with quick turnaround times, there is potential to upsell maintenance contracts and repair services to existing customers or attract new clients needing reliable equipment servicing.

Digital Engagement Utilizing analytics tools like Google Analytics and Cloudflare CDN indicates an active online presence, creating opportunities for digital marketing campaigns, online promotions, and increasing eCommerce sales.

Growth Potential With revenue under one million dollars and a lean staffing model, there is significant room for expansion into new customer segments or additional product categories, supported by building on its long-standing regional reputation and broad product sourcing.