Niche Market Target dental and oral care retailers and distributors with CloSYS’s gentle, pH-balanced, alcohol-free formulas as a differentiator in sensitive-mouth products to expand shelf presence in health-focused stores and clinics.

Clinical Validation Leverage the in-vitro COVID-19 related findings and AZBio award history to approach healthcare channels, hospitals, and medical supply distributors seeking evidence-backed products with a focus on infection control and oral health.

Premium Positioning Position CloSYS as a premium, irritation-free alternative in oral care, highlighting its free-from ingredients (no alcohol, sulfates, triclosan) to attract retailers targeting clean-label and sensitive-skin demographics.

Growth Partnerships Explore partnerships with dental practices, clinics, and tele-dentistry platforms to offer CloSYS products as patient-care essentials, enabling bundled sales, subscription models, and clinic-branded marketing.

Digital & Merch Capitalize on existing tech stack (Squarespace, analytics, payment integrations) to optimize e-commerce conversion and enable white-label or co-branded campaigns with retailers seeking differentiated online offerings.