Microsoft Value Clarity recently launched a Microsoft Value Assessment service as part of its offerings, signaling a focus on optimizing Microsoft investments for clients. This presents a direct cross-sell opportunity to clients already using Microsoft 365, Azure, or related services who may benefit from an evaluative engagement and resulting implementation or optimization work.

Acquisition Angle The December 2023 acquisition of Clarity by Custom Computer Specialists indicates a broadening of channel and sales opportunities through a larger parent organization. This could enable joint selling, bundled managed services, and access to CCS’s existing client base for recurring IT services and support.

Managed Services Upsell With offerings in network engineering, remote/onsite support, backup and disaster recovery, and managed hosting, Clarity is positioned to upsell end-to-end managed IT services to mid-market clients seeking reliability and proactive IT management, especially those transitioning to cloud and hybrid environments.

Cloud and Security Tech stack includes AWS, Azure, and WordPress with security-focused services (virus/spyware protection, remote access security). This combination supports cross-sell opportunities for cloud migrations, security assessments, and website/application hosting with resilient disaster recovery.

Growth Signals Reported revenue in the mid-market range and a focus on value-based assessments suggest scalable services and potential for expanding to larger mid-market accounts. Engage in targeted outreach to organizations prioritizing cloud optimization, cost efficiency, and strategic IT alignment.