Potential Market Expansion Clarkston Paper serves a diverse range of clients including restaurants, supermarkets, schools, and government agencies in the Tri County and Metro Detroit areas, indicating opportunities for expansion to neighboring regions and additional sectors such as healthcare and manufacturing facilities.

Product Diversification The company's broad product portfolio covering office, janitorial, safety, foodservice, and packaging supplies allows cross-selling opportunities and tailored offerings to meet the specific needs of its varied customer base.

Digital Presence Utilization With a technology stack integrating analytics and website tools, Clarkston Paper can leverage data-driven marketing and targeted outreach to attract new clients and increase customer retention within its local markets.

Competitive Positioning Compared to industry giants like International Paper and Smurfit Kappa, Clarkston Paper's smaller scale offers agility and personalized service, which can be emphasized in sales strategies to differentiate from larger competitors.

Growth Opportunities Given its revenue range between one to ten million dollars, Clarkston Paper has room for revenue growth through expanding its client base, increasing product offerings, and exploring new markets such as corporate offices or educational institutions.