Expansion momentum Claro Peru is actively expanding its 5G footprint and office presence nationwide since late 2025, indicating growing demand for high-speed connectivity and enterprise network solutions across multiple cities. This creates opportunities to offer dedicated enterprise connectivity, private LTE/5G, and managed services to new urban and regional sites, including support for hybrid work environments and branch expansions.

Acquisition momentum Recent strategic acquisitions of Wow and fiber-focused assets position Claro Peru as consolidating fiber and backhaul capabilities, creating cross-sell opportunities for bundled fiber, wholesale, and enterprise networking services. Sales conversations can target SMEs and larger organizations seeking reliable fiber, data center connectivity, and scalable bandwidth.

Digital customer enablement A stated focus on digital transformation and improved self-service platforms signals a readiness to adopt advanced customer experience technologies, API integrations, and analytics-driven solutions. This opens doors for selling customer experience tools, omnichannel contact center solutions, and secure B2B portal integrations.

Competitive landscape Claro Peru faces growing competition from Entel, Starlink and fiber operators, underscoring a need for differentiated connectivity, service reliability, and enhanced SLAs. Opportunity exists to present premium connectivity packages, service level assurances, managed network services, and tailored SLAs for enterprise customers seeking stability and scale.

Talent and partnerships Recognition as a top employer for talent suggests a strong internal tech capability and potential for partner-led initiatives. This environment is conducive to joint go-to-market programs, co-branded solutions, and channel partnerships that leverage Claro’s digital platforms and competitive workforce.