Sustainability Edge Leverage Classic Exhibits' Eco-Systems Sustainable Exhibits partnership and green display focus to position environmentally friendly exhibit solutions for clients prioritizing sustainability, potentially opening cross-sell opportunities with organizations seeking eco-friendly tradeshow setups.

Diverse Product Lines Target buyers across experience levels by highlighting their modular Gravitee and hybrid Perfect 10 lines, plus rental options from Classic Rental Solutions, enabling upsell from basic to premium or mixed display strategies for current exhibitors.

Distributor Network Capitalize on the 200+ distributor footprint to rapidly expand reach, offering co-marketing campaigns and reseller incentives to drive new deployments in North America and select international markets.

Mid-Market Growth With revenue in the mid-range and a lean employee base, pursue mid-market accounts that need scalable, reusable exhibit systems paired with rental-to-own or modular upgrade pathways to maximize lifetime value.

Tech Enablement Utilize their tech stack and digital channels (Drupal/WordPress sites, Hotjar insights, Constant Contact) to run targeted campaigns, nurture leads, and optimize product discovery for trade show planners and procurement managers.